The Snowbee brand was first established in 1978 and continues to produce high quality goods for the Fishing, Equestrian and Pet enthusiast. Snowbee is operated in the UK and Europe by EVO Distribution Limited. Worldwide distribution partners cover over 30 countries including New Zealand, Australia, USA, Canada, Russia, and Scandinavia.


In common with most Tackle Companies, the main production base is in the Far East. What makes Snowbee unique however, is that all the product design and development work, for the entire group, is carried out by the team at the UK office. The design and testing team are all keen Fly Fishermen, with between them, over 125 years experience in all aspects of our sport – Single-handed trout fly fishing, 2-handed Salmon Spey fishing and Saltwater fly fishing.

Based in Plymouth, in the far south west of England, we are spoilt for choice in our fly-fishing. A short distance to the north is Dartmoor National Park with thousands of acres of unspoilt moor-land; the peat moor providing miles of gin clear brooks and streams, full of wild brownies, with lightening reactions. Further down the valleys, these streams combine forces to create the Rivers Dart, Tamar & Plym, the latter two bordering the City of Plymouth to the east & west all feeding into Plymouth Sound. These mighty rivers and their associated tributaries, offer a wealth of Salmon & Sea-Trout Fishing. Our moorland streams & rivers also supply spectacular reservoirs, which together with numerous small stillwater fisheries, provide unparalleled River & Sillwater fly fishing about us.

To the south of is the sea, bordered by a rugged coastline with numerous estuaries offering spectacular sport for the saltwater fly fisher, where species such as Bass, Pollack, Mullet & Mackerel are often in abundance. This year we have developed the largest range of sea fishing equipment yet, and will be offering a wealth of new products and specialist equipment for serious Game and Saltwater fly anglers.

The wealth of fly-fishing opportunity and practical experience available to us in the South West of England allows us to trial many requests too, this helps us give the forward-looking angler exactly what he wants, rather than simply what a manufacturer thinks he may want!

First introduced to the UK market in 1984, when the original range of Lightweight PVC Waders was distributed by the company, the business has grown considerably to include a full range of Fly Fishing gear for both fresh and saltwater angling plus traditionally a very limited range of modern Sea fishing equipment too - our aim being to equip the progressive, modern day angler from head to toe, with affordable, top quality clothing, tackle and accessories.


Founded in 1978 and based in Plymouth, Devon, Snowbee has been at the forefront of fly fishing tackle for over four decades. Inspired by the rugged coastline, windswept moors, pristine rivers and stillwaters that surround us, we design gear that performs where it matters most – out on the water.

From humble beginnings with one of the UK’s first breathable waders, Snowbee has grown into a globally respected brand offering a full range of fly fishing equipment. Today, our collection includes high-performance fly rods, award-winning fly lines, durable waders, reels, clothing and accessories – all engineered to meet the demands of modern fly anglers.

Our design philosophy is simple: innovation grounded in experience. Every product is born from a deep understanding of how fly fishers interact with their gear. Whether you're stalking wild trout on Dartmoor, casting from a drifting boat on one of the UK’s premier stillwaters or chasing predators in saltwater, Snowbee gear is built to help you succeed – with precision, durability and style.

Our fly rods are crafted using advanced carbon fibre composites, delivering the perfect balance of sensitivity and strength. Our fly lines are renowned worldwide for their slick coatings, low memory and refined profiles, ensuring effortless casting and exceptional control. And our waders continue to set the benchmark for reliability, comfort and performance in the harshest environments. All of which are developed with our team of internationally-capped staff and ambassadors.

As a team of passionate anglers ourselves, with over 150 years of combined experience, we field-test every product in real-life conditions. That hands-on approach allows us to continually refine and innovate – driven by feedback, guided by tradition and inspired by the landscapes that shaped us.

From local waters to international stages, Snowbee is proud to support anglers at every level. Whether you're just discovering fly fishing or pushing your limits in competition, we’re here to help you make every moment on the water as special and enjoyable as can be.

Prestige Fly & Game Fishing. Designed in Devon, England since 1978.